One Powerful Secret To Converting Leads Into Paying Customers
If you want to increase the number of sales, you have to learn to look at your business from the customers view. What is one of the biggest objections that a customer would have to purchasing your product or service? If it the risk that they are assuming by purchasing your product. This objection is easily overcome by offering a good guarantee.
The guarantee is often overlooked or discounted by many business owners. This is because many fear they will be taken advantage of, if they make their guarantees well-known. This is a poor assumption and one that should not be made in any business.
Offering an ironclad guarantee shows the customer that you are dedicated to making them happy and that you are willing to take all of the risk to ensure they are satisfied with your purchase. A guarantee lets the customer know that you have a product or service that you truly believe in and that you are ready to “eat your own dog food.”
Instead of downplaying your guarantee, use it as one of your prime selling points. Let the customer know up front that you are willing to take any risk in any transaction. This one thing could be what turns a potential customer into a paying customer. just think about all of the times that you have made a purchase. If you were shopping in a store, did you take note of the return policies? If shopping online, how many times did you look for a money back guarantee before you made a purchase?
Make sure your guarantee is detailed and clearly outlines the expectations that your product or service can hope to fulfill. Then clearly state what you will do if the product does not meet expectations. Let them know that you will gladly refund their money or replace the product. Give the customer a time frame for how long the guarantee is good for. Studies show that the longer guarantees work much better than the shorter ones, however this depends on the product or service.
Another idea on how to highlight your guarantee would be to include testimonials that vouch for your guarantee. A testimonial goes a long way in establishing for trustworthiness.
If your business is not getting the sales that you expected, try highlighting the guarantee on your product or services. By removing this one big objection that the customer a may have, you will increase your sales and have customers coming back for more.