10 Secrets To Writing a Winning Sales Letter
Writing a winning sales letter is one of the ways to sell a product/ebook/software on the internet.
Not everyone feels up to writing such a sales letter. We either struggle to do so or hire a copy-writer to do it. Winning letters are ones which follow a system. This article will attempt to document the 10 techniques that I have successfully used in the past.
- Write the headline first. The headline should answer the question: What is the biggest benefit of your product/ebook/software. Think of the biggest benefit. At first many will come to mind. Your task is to think of one that is the biggest. Put this benefit at the end of any one of the following questions:
- Would you like to …?
- Who else would like to …?
- How would you like to …?
- Write an opening statement. This is an answer to your headline. Some thing which says: “If you would like to know more about … then this is likely the most crucial information you ever read.” Fill the blanks with the most important benefit of your product.
- Mention the name of your product and give the visitor the information about what they are going to find in it.
- Imagine the over all benefits of your product; write them down in sentence format. Suggest your visitor also imagine these benefits.
- List out the specific benefits and / or the features in bullet form. These bullets should help your visitors get a taste of the number of specifics they can get from your product.
- Make your offer. Suggest the price you could have charged for such a quality product. Specify that you are actually charging much less so that many more people can have access to the results of your hard work and because you understand the need for such a product.
- Offer bonuses of actual value. Offer at least one bonus, if not more. With each bonus list the benefits that the visitor will get. Also mention the price of each bonus. At the end of the list of bonuses mention the total value of the bonuses.
- After you launch or during a ‘beta’ plug in testimonials of actual people who have used your product and have found it useful, with their names and where they are from.
- Your guarantee/refund policy. This will make them feel in control of the purchase. Set a refund period while you are at it. Usually the service provider that you use to collect payments and deliver your products will specify in their terms and conditions the refund period that they will accept.
- Call to action. Encourage your visitor to make their purchase today. You can use various techniques to encourage quick action, however you should avoid them until you are already positive you are offering a solid product/ebook/software.
By following my ten simple steps, you should now be well on your way to writing your own winning sales letter.